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| Search Engine Optimization Definition: Also known as SEO, is an effort to improve a website's position within the Search Engine Result Pages. |
| Why should I have my site optimized for the search engines? Many businesses find themselves frustrated when it comes to understanding search engines and the placements their site is given within the results pages. Website owners often ask, “How can I be #1?” The answer in a nutshell: Search Engine Optimization. Your website should be optimized in order to take advantage of the best possible positions within the natural listings of the search engines. Some companies claim “Guaranteed #1 Placement on Google” Bad news - There is no guarantee to receive top placement in any search engine. These companies often use tricks, called "Black Hat" SEO, that can boost your placements for a short time, until the search engines catch on. SEO practices like keyword stuffing & invisible text are examples of Black Hat SEO. Your website will be penalized or even worse, banned from the search engines. You’ll be wondering why you can no longer find your website in the Search Engine Ranking Pages. Slow and steady wins the search engine race. >> Read on to see how we're different |
| The Farrell Company • 93B Court Street • Plymouth MA 02360 • 508.747.3565 |
